

Networking & Personal Branding: The Key to Unlocking Your Treasury Career Success
In today’s competitive treasury landscape, technical skills alone aren’t enough.
If you want to grow your career, attract new opportunities, and be seen as a leader in your field, you need to become visible.
This week's featured guests:
- Catherine Latoya Grant-Alston, CEO & Co-Founder, ART Financial Solutions
- Mike Richards, CEO, The Treasury Recruitment Company
In this high-energy episode recorded LIVE at TMANY's New York Cash Exchange, Mike Richards and Catherine Latoya Grant-Alston deliver a masterclass in networking and personal branding - tailored specifically for treasury professionals.
Whether you're an introvert who dreads public speaking or someone who isn’t even looking for a new job, this episode will show you why your LinkedIn profile matters, how to talk about your accomplishments without sounding boastful, and why building your personal brand is no longer a luxury - t's a necessity.
You’ll hear real stories, practical tips, and hard-hitting truths that will inspire you to take action, be seen, and unlock new levels of career success.
What We Cover in This Episode:
- Why your personal brand matters more than your company brand
- The role of LinkedIn in building a reputation that speaks for you
- Overcoming fear of self-promotion: separating confidence from cockiness
- How to network authentically - even as an introvert
- Simple ways to optimize your LinkedIn profile and photo
- Leveraging speaking engagements and podcast appearances to boost visibility
- Why visibility isn't just about job searching - it's about being found
- The power of consistency and regular engagement on LinkedIn
- Tools like digital business cards and AI headshots for modern networking
- Real talk on imposter syndrome and telling your professional story
Check out the slides to the session HERE
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