Whether you're trying to build your personal brand or build your business, social media is huge. We know that, right? But it's amazing how many people spin their wheels on platforms like Instagram and Facebook and really don't get any return on their investment of time and energy. That's understandable. What worked just last year won't work now. But I've spent a ton of time figuring out the principles that drive social media success both now and in the immediate future. In this episode, I share them with you.