The Great Battlefield A Website Builder for Small Campaigns with AJ Kahle of Winnable
May 15, 2024
AJ Kahle, co-founder of Winnable and founder of BlueShift Tech, shares his journey from campaign organizing to tech innovation. He discusses how early political influences shaped his career and his fascination with data-driven strategies. The conversation highlights key campaign goals, lessons learned from notable races, and the development of customizable tools for small campaigns. AJ also reveals his vision for integrating AI and analytics into campaigning, emphasizing the importance of user-friendly design tailored for organizers.
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Product Born From Consulting Experience
- AJ Kahle frames Winnable as a solution to a real gap: affordable, campaign-focused websites for small races.
- He built the product from years of consulting experience to serve organizers, not developers.
From Obama Foundation To School Board Sites
- AJ recounts building sites for everything from the Obama Foundation to school board candidates with BlueShift Tech.
- That range revealed the gap: big orgs can pay to build sites, small campaigns cannot.
Start With Five Campaign Objectives
- Define your campaign's primary goal before choosing tactics by using the five campaign objectives framework.
- Align every activity to raising money, recruiting volunteers, registration, persuasion, or turnout.