Unofficial Partner Podcast UP494 The Bundle - Women's Euromania; F1 and Apple, RTL and Sky Germany; Ligue1 contagion
Jul 29, 2025
Yannick Ramcke, General Manager of OTT at OneFootball, and Murray Barnett, Founder of 26West Consulting and former executive at F1 and ESPN, dive into the booming popularity of women's football, noting its cultural impact and future potential. They also discuss a possible partnership between Formula One and Apple that could revolutionize U.S. sports broadcasting. Additionally, they explore current dynamics in sports media, including recent acquisitions and the strategic pivots required for sports leagues like Ligue 1 as they navigate the competitive landscape.
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Cyclical Popularity of Women's Euros
- Women's Euros popularity is cyclical, closely tied to national team success in major tournaments.
- Interest peaks with wins and fades but tends to rise higher each cycle over time.
Public Excitement Heard on Streets
- The Women's Euros created a public atmosphere where people could hear football excitement even in the streets.
- This was the first tournament creating such audible and vibrant fan engagement in everyday life.
Apple Poised to Acquire F1 US Rights
- Rumors suggest Apple may acquire US Formula One rights, overriding ESPN with a higher bid.
- Apple exclusivity would change market dynamics and could affect access and viewing strategies.