This episode is brought to you by Reviews.io and Nimble.

Today, we interview Christina Dorr Drake, Co-Founder and CEO of Willa’s Oat Milk. Willa's Organic Oat Milk is on a mission to change the plant-based milk category for good and forever.

Willa's uses real, organic ingredients to create deliciously smooth oat milk.

Highlights:

* Her Gratitude Story

* What Walter Robb, former CEO of Whole Foods, saw in Willas

* How and why her Grandmother came up with Willa's Recipe

* The Willa's Mission

* Why some other brands aren't as healthy as they claim, and why Willa's is different

* Lesson: Taking the risk of being the first

* Not just an alternative to milk but something nutritious

* Why their chocolate milk is so good, how they honor the single source Peruvian cacao, how they work with indigenous farmers, and why that is so important

* Building a brand that lives its values, is congruent with its values, and can sustain itself.

* Challenges, pandemic, being omnichannel, and how that helps

* What trust means to Willa's

* The Innovation Christina is Seeing from Smaller Brands

* Review of the recipe and main products

* Innovation is an opportunity to include partners in the ideation process

Join Ramon Vela and Christina Dorr Drake as we break down the inside story of Willa’s on The Story of a Brand.

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