In this episode, host Bradley Hamner sits down with Michael DeLon, founder of Paperback Expert, to discuss the power of credibility marketing. Michael shares his expertise in helping business owners clarify their brand strategy and publish a book that positions them as the go-to expert in their field. From developing a profitable book to leveraging credibility to attract more clients and referrals, Michael’s insights can transform how you build authority in your industry.
Discover actionable tips from Michael's Credibility Game Plan and learn how to stand out in a crowded marketplace. Whether you're just starting out or looking to take your business to the next level, this episode is packed with strategies to help you grow your revenue and amplify your impact.
What You’ll Learn in This Episode:
- Why credibility is the foundation of successful marketing
- How publishing a book can elevate your authority
- The key components of a profitable book strategy
- Practical steps to implement credibility marketing in your business
- Stories of business owners who have achieved growth using these strategies
About Michael DeLon:
Michael DeLon creates credibility. As the founder of Paperback Expert, he has helped countless business owners publish books that position them as leaders in their industries. Michael is the author of the #1 Amazon bestseller On Marketing and the creator of The Credibility Game Plan. Since 2013, he has worked with clients across the U.S. and internationally to establish their authority, attract more clients, and grow their businesses.
Connect with Michael DeLon:
- Website: Paperback Expert https://paperbackexpert.com
- LinkedIn: Michael DeLon https://www.linkedin.com/in/michaeldelon
- Instagram: @MichaelDeLon https://instagram.com/michaeldelon
Resources Mentioned in the Episode:
- On Marketing by Michael DeLon (Get it on Amazon)
- The Credibility Game Plan (Learn more)
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