It seems intuitive: you increase retention by delighting your customers.

However, data exposes the fact that something that takes a lot of effort and often the increased expense doesn't bring the results you are looking for in terms of loyalty, retention, or even advocacy.

Instead, strong value and ROI come when companies look for ways to reduce the effort our customer have to expend to be our customers.

Jay takes a look at how teams can work to make reductions in efforts that equip our customers for success by making our companies easier to do business with.

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Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success.

We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page.

GGR was co-founded by Jeff Breunsbach and Jay Nathan - be sure to follow for customer success content.