The Pitch #159 Aura Finance: Chasing the Ghost of Mint
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Apr 9, 2025 Kelsey Willock, Co-founder and CEO of Aura Finance, is on a mission to heal people's relationship with money through innovative financial wellness solutions. She shares her inspiring journey from overcoming student debt to leading a startup that's making waves with major corporate deals. The discussion dives into tackling financial anxiety in the workplace, the evolution of fintech services, and navigating the transition to corporate partnerships. Kelsey highlights the resilience required in the startup world and the potential impact of her platform on employee financial literacy.
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Kelsey's Debt
- Kelsey Willock graduated with $150,000 of student loan debt and felt anxious.
- A mentor at Goldman Sachs guided her to refinance loans and invest.
Financial Anxiety's Impact
- Not everyone has access to financial guidance, leading to widespread money anxiety.
- This anxiety affects employers, costing them $500 billion annually due to lost productivity.
Aura's Secret Sauce
- Aura Finance differentiates itself through its psychology-based approach.
- Its product is informed by human coaches and addresses limiting beliefs.