The Pitch
#159 Aura Finance: Chasing the Ghost of Mint
Apr 9, 2025
Kelsey Willock, Co-founder and CEO of Aura Finance, is on a mission to heal people's relationship with money through innovative financial wellness solutions. She shares her inspiring journey from overcoming student debt to leading a startup that's making waves with major corporate deals. The discussion dives into tackling financial anxiety in the workplace, the evolution of fintech services, and navigating the transition to corporate partnerships. Kelsey highlights the resilience required in the startup world and the potential impact of her platform on employee financial literacy.
39:38
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Quick takeaways
- Kelsey Willock's journey from overcoming $150,000 in student loan debt to founding Aura Finance highlights the critical need for financial literacy resources.
- Aura Finance distinguishes itself in the competitive landscape by combining behavioral coaching with financial management to enhance employee financial well-being.
Deep dives
Overcoming Financial Challenges
Kelsey Willock shares her journey of overcoming significant financial challenges, emphasizing her struggle with $150,000 in student loan debt after graduating college. Despite landing her dream job at Goldman Sachs, she felt overwhelmed by her financial situation and lacked the necessary guidance. It wasn't until she found support from a mentor that she began to understand financial management and take actionable steps, leading her to finally feel ready to pursue entrepreneurship. This background laid the foundation for her motivation to create a financial platform that addresses the needs of those who, like her, lack financial literacy resources.
