Stephen Sullivan, Founder and CEO of Stio®

“You can’t fake real.” - Stephen Sullivan on the importance of authenticity

Our webcast guest launched an outdoor apparel brand in 2011 with eight employees. Twelve years later, he has grown his team to 180 employees, annual revenue will exceed $100M in 2023, and his brand competes with industry giants like Patagonia and The North Face.

Stephen Sullivan, Founder and CEO of Stio®, joined Willy to discuss the competitive landscape of the outdoor industry, creating an inherently authentic brand, what drives the design and function of his business, pulling inspiration from the Jackson Hole, Wyoming lifestyle, and so much more.

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