Can Things Be Both Popular and Silenced?

The New York Times recently reported on various anti-PC thinkers as "the intellectual dark web", sparking various annoying discussion.

The first talking point – that the term is silly – is surely true. So is the second point – that it awkwardly combines careful and important thinkers like Eric Weinstein with awful demagogues like Ben Shapiro. So is the third – that people have been complaining about political correctness for decades, so anything that portrays this as a sudden revolt is ahistorical. There are probably more good points buried within the chaff.

But I want to focus on one of the main arguments that's been emphasized in pretty much every article: can a movement really claim it's being silenced if it's actually pretty popular?

"Silenced" is the term a lot of these articles use, and it's a good one. "Censored" awkwardly suggests government involvement, which nobody is claiming. "Silenced" just suggests that there's a lot of social pressure on its members to shut up. But shutting up is of course is the exact opposite of what the people involved are doing – as the Timespoints out, several IDW members have audiences in the millions, monthly Patreon revenue in the five to six figures, and (with a big enough security detail) regular college speaking engagements.

So, from New Statesman, If The "Intellectual Dark Web" Are Being Silenced, Why Do We Need To Keep Hearing About Them?:

The main problem with the whole profile is that it struggles because of a fundamental inherent contradiction in its premise, which is that this group of renegades has been shunned but are also incredibly popular. Either they are persecuted victims standing outside of society or they are not. Joe Rogan "hosts one of the most popular podcasts in the country", Ben Shapiro's podcast "gets 15 million downloads a month". Sam Harris "estimates that his Waking Up podcast gets one million listeners an episode". Dave Rubin's YouTube show has "more than 700,000 subscribers", Jordan Peterson's latest book is a bestseller on Amazon […]

On that basis alone, should this piece have been written at all? The marketplace of ideas that these folk are always banging on about is working. They have found their audience, and are not only popular but raking it in via Patreon accounts and book deals and tours to sold-out venues. Why are they not content with that? They are not content with that because they want everybody to listen, and they do not want to be challenged.

In the absence of that, they have made currency of the claim of being silenced, which is why we are in this ludicrous position where several people with columns in mainstream newspapers and publishing deals are going around with a loudhailer, bawling that we are not listening to them.

Reason's article is better and makes a lot of good points, but it still emphasizes this same question, particularly in their subtitle: "The leading figures of the 'Intellectual Dark Web' are incredibly popular. So why do they still feel so aggrieved?". From the piece:

They can be found gracing high-profile cable-news shows, magazine opinion pages, and college speaking tours. They've racked up hundreds of thousands of followers. And yet the ragtag band of academics, journalists, and political pundits that make up the "Intellectual Dark Web" (IDW)—think of it as an Island of Misfit Ideologues—declare themselves, Trump-like, to be underdogs and outsiders. […]

[I'm not convinced] they're actually so taboo these days. As Weiss points out, this is a crowd that has built followings on new-media platforms like YouTube and Twitter rather than relying solely on legacy media, academic publishing, and other traditional routes to getting opinions heard. (There isn't much that's new about this except the media involved. Conservatives have long been building large audiences using outside-the-elite-media platforms such as talk radio, speaking tours, and blogs.) In doing so, they've amassed tens and sometimes hundreds of thousands of followers. What they are saying might not be embraced, or even endured, by legacy media institutions or certain social media precincts, but it's certainly not out of tune with or heretical to many Americans.

The bottom line is there's no denying most of these people are very popular. Yet one of the few unifying threads among them is a feeling or posture of being marginalized, too taboo for liberal millennial snowflakes and the folks who cater to them.

The basic argument – that you can't be both silenced and popular at the same time – sounds plausible. But I want to make a couple points that examine it in more detail.