

How Jesse Itzler Survived Living w/ David Goggins & Pulled a Billionaire Wife By Eating Fruit
8 snips Feb 25, 2025
Jesse Itzler, an innovative entrepreneur and founder of Zico Coconut Water, shares wild stories about living with David Goggins and spending time with monks. He reveals how to live without regrets and the billionaire habits he's adopted. Itzler talks about the importance of experiences over traditional education, the crazy cost of hanging out with Jay-Z, and a unique diet of only eating fruit until noon. Plus, he reflects on his wife’s impressive $1.2 billion net worth and the lessons learned from their dynamic partnership.
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Family History
- Jesse Itzler's grandfather immigrated to the US from Russia after a difficult childhood.
- After serving in WWI, he wrote an autobiography, which Itzler found after his parents' deaths.
Hidden Autobiography
- Itzler found his grandfather's autobiography hidden in a safe within a hollowed-out book.
- The safe was discovered amongst his deceased mother's belongings.
Seeking Superpowers
- Surround yourself with people who possess superpowers, even if they don't share your mindset.
- Learn from diverse sources, like monks or individuals like David Goggins.