Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Pukar Hamal, CEO & Founder of SecurityPal, a security reviews platform that's raised $21 Million in funding.

Here are the most interesting points from our conversation:

Addressing a Critical Pain Point: SecurityPal was born out of Pukar's firsthand experience with the frustrations of completing extensive security questionnaires during crucial sales cycles, highlighting a significant barrier to closing deals.
Complexity in Security Reviews: Security reviews are becoming more complicated, involving not just questionnaires but also interviews, evidence submissions, and policy reviews, reflecting the increasing demand for thorough security compliance.
Category Creation - Customer Assurance: Pukar emphasizes that SecurityPal is defining a new category called "Customer Assurance," which focuses on providing continuous assurance to clients from the first contact to the end of the relationship.
Motivation and Mission: Pukar's deep commitment to building SecurityPal over the next 30-40 years stems from his desire to bring Silicon Valley's innovations to Nepal and help establish "Silicon Peaks" in Kathmandu.
Focus on Customers: Pukar believes that focusing relentlessly on customers is the key to success, enabling better fundraising, attracting top talent, and driving overall growth and satisfaction.
Unique Market Positioning: Despite the noise in the security space, SecurityPal stands out by building a dedicated team in Nepal and focusing on thoughtful growth rather than relying on growth hacks or shortcuts.

//

Sponsors:

Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.

www.FrontLines.io

The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.

www.GlobalTalent.co

I Didn’t Realize You Were So Evolved