GTM 2: The Importance of Community with Holly Firestone

In this episode of The GTM Podcast, we have Holly Firestone. She is in charge of creating the vision, strategy, and roadmap for the Venafi Community, which includes the Venafi Warrior and Jetstack Communities, on a worldwide scale.

Holly discusses her inspiring career journey, working with both Salesforce and Atlassian, and how she was involved in the growth of Community in two of these companies. She discussed her experience building this Community from scratch and talks about the misconceptions of having multitudinous people in the Community, and the ideal time to invest in the Community.

Highlights:
(4:05) Holly Firestone’s experience at Salesforce.

(11:03) Growth of the User Group Program while working for Atlassian.

(19:57) Why Community should not be a Marketing tool.

(22:45) Why Community is not growing to executive level.

(31:39) When to start investing in community.

Guest Speaker Link:
Linkedin: https://www.linkedin.com/in/hollygfirestone/

Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

Referenced Resource:
Feature of Community Centre of Excellence by Holly Firestone in Why Community Needs A Seat At The Table (And How To Get One)

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

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