Revamping Business Strategy with Web3 Analytics: The Cookie3 Experience with Filip Wielanier | S3 E37
Jan 26, 2024
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Filip Wielanier, co-founder and CEO of Cookie3, revolutionizes marketing analytics by merging off-chain and on-chain data. He discusses optimizing marketing budgets, GDPR compliance, and a case study of a company streamlining their strategy. Privacy and AI in Web3 analytics are explored, along with a success story of reducing customer acquisition costs by 60%. This episode sheds light on how merging off-chain and on-chain data can transform businesses in the Web3 marketing space.
Cookie3 aims to bridge the gap in Web3 marketing analytics by merging on-chain and off-chain data to offer a comprehensive understanding of the customer journey for Web3 businesses.
Cookie3 emphasizes GDPR compliance and anonymized data aggregation, providing privacy-compliant analytics while delivering actionable insights for Web3 marketing strategies.
Deep dives
Addressing the Gap in Web3 Marketing
The co-founder and CEO of Cookie3, Philip Filaniach, discusses the gap in Web3 marketing analytics. He explains that while analytics companies in Web3 mainly focus on financial data, there was a lack of user analytics solutions that provide insights about user preferences, activities, and on-chain conversions. Cookie3 aims to bridge this gap by merging on-chain and off-chain data to offer a comprehensive understanding of the customer journey for Web3 businesses.
Analyzing Web3 Marketing Funnel
A key aspect of Cookie3's solution is providing a complete view of the marketing funnel in Web3. By integrating with Cookie3's analytics plugin, marketers can not only track website visitors and their sources, but also identify users with Web3 extensions and connected wallets. This allows marketers to segment and analyze campaign outcomes, such as wallet logins and on-chain conversions, providing valuable insights for optimizing marketing strategies and lowering customer acquisition costs.
Privacy and Compliance in Web3 Analytics
Addressing concerns about privacy and compliance, Cookie3 emphasizes its GDPR compliance and anonymized approach to data aggregation. While providing comprehensive analytics, Cookie3 ensures that individual user data is not tracked or identifiable. Philip highlights the need for privacy-compliant solutions in Web3 and the opportunity to move away from using centralized analytics platforms like Google Analytics, which pose privacy risks. Cookie3 aims to deliver actionable insights while prioritizing user privacy.
Imagine being able to understand your customer's journey in the Web3 world like never before. This episode promises to change the way you view marketing analytics, as we delve into the fascinating insights of Filip Wielanier, co-founder and CEO of Cookie3. He takes us through the intricate process of merging off-chain and on-chain data to revolutionize the marketing funnel. We discuss how Cookie3 has helped companies optimize marketing budgets and strategize for maximum impact. Filip even shares a compelling case study from a company that successfully streamlined its strategy, thanks to Cookie3.
As we journey deeper, we uncover the critical importance of privacy compliance in Web3 analytics. Filip explains how Cookie3 remains committed to GDPR compliance and data anonymity, making it a trustworthy choice for businesses. We also shed light on the potential of AI in unraveling valuable insights in this domain. One of our highlights includes a success story where a client astonishingly cut down their customer acquisition cost by 60% with Cookie3's campaign manager. This episode is an eye-opener for those in the Web3 marketing space or anyone curious about how merging off-chain and on-chain data can transform their business.