James de Lacey is a great example of what you can accomplish in the online business space in just a short time.

He's a rugby and strength and conditioning coach who, thanks to Covid, got into SEO and online business out of necessity.

Now he has 2 successful fitness brands, multiple side projects, and is working his way towards 6 figures per month.

He joins us on the podcast to share lots of important insights into brand building, monetization, and more!

A key takeaway from James's insights is the emphasis on creating valuable content to establish authority in the industry.

Thanks to his sports science background, James produces informative and engaging content across writing, podcasts, and videos - including reaction videos and detailed reviews.

He highlights the necessity of demonstrating expertise and trustworthiness in the fitness niche, stressing the importance of outbound links to reputable sources and in-depth analysis as integral components of his content strategy.

In terms of E-E-A-T and the HCU update, he shares strategies that helped him enhance his site's visibility and expertise and shares tips on changes in review titles to improve rankings and create unbranded mentions on other platforms for brand recognition.

James also shares insights into the membership model for stable revenue, highlighting some of the challenges he's experienced along the way. And touches on social media and how Pinterest SEO can still be used to boost impressions.

Overall it's an inspiring discussion with James showing an impressive ability to juggle multiple projects while still managing to maintain quality and consistency.

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