#64 Expo East 2022 Recap: Liquids abound, lost voices, and sustainable puns

“'Tis the week post-Expo and all through the land… CPGers have full tummies, full hearts, and half-closed eyes.” I stole that line from Jenna on the Startup CPG team’s recap of Expo East that I’ll link in the show notes, but it captures post-Expo feelings really well. Coming at you a day earlier than normal, so you get the tea faster, this was the first Expo where Startup CPG had a booth, and we had so much fun seeing so many of you in person. I asked our resident Startup CPG friend and press expert Monica Watrous, Managing Editor of Food Business News & Editor of Food Entrepreneur to join us today, along with Patricia Menegoto, Startup CPG’s Head of Community (I bet you know her from Slack) & Jenna Movsowitz, our Startup CPG Spotlight Magazine Editor. Whether you weren’t able to attend Expo and are hoping to learn what is was like or if you attended but want to hear the trends and takeaways, this episode has something for you. Listen in as we discuss our favorite bites, trends, best swag and booths, the Backpack Brands from the epic Startup CPG Mic Drop Party, and more.

This episode was sponsored by Mondelēz International - applications for the 2023 SnackFutures CoLab program are open now! Go to applycolab.com

Episode Links:

• Monica Watrous Linkedin, Food Business News, Food Entrepreneur
• Jenna Movsowitz LinkedIn
• Patricia Menegoto LinkedIn
• Startup CPG Expo East 2022 Trends article
• Startup CPG Mic Drop Party Recap Video
• Brands mentioned: Three Spirit, De Soi, Actual Veggies, Wicked Kitchen, New Breed, Atlantic Sea Farms, Neptune Snacks, Chia Smash, Smootch, Bored Cow, Coolhaus, Perfect Day / The Urgent Company, Culina, Spero, GoNanas, Pricklee, Machu Picchu, 8 Myles, AWSM Sauce, Growee Foods, Reprise Health, The Farmer Foodie, Baozza, Mid-Day Squares, Kokada, No Bull, Oat Haus, Pocket Latte, Eat the Change / Just Ice Tea, delOrigen, Katie’s Pizza & Pasta, Sweet Nothings, Chubby Snacks, Dream Pops, Core Foods, Lesser Evil, Aura Bora, Soom
• Startup CPG Expo East Sponsors: NielsenIQ, Settle

Mondelēz International‘s SnackFutures CoLab program:

• Apply for the 2023 cohort here (open as of 9/20/22)
• Podcast episode #54 sharing the CoLab experience of alumni Pan's Mushroom Jerky and GoNanas
• Podcast episode with the Mondelēz International team about CoLab
• SnackFutures website
• Mondelēz International website

Show Links:

• Join the Startup CPG Slack community (9K+ members and growing!)
• Follow @startupcpg
• Visit host Jessi's Linkedin or website
• Questions or comments about the episode? Email Jessi at jessi@startupcpg.com