Ep. 27 - Florine Kremer (Alternative Proteins Researcher in Consumer Behaviour at Wageningen University)
Jan 3, 2024
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Florine Kremer, an alternative proteins researcher at Wageningen University, discusses her diverse background and research work on sustainable alternatives. She shares the importance of animal welfare, inclusivity, and accessibility in the industry. The episode also covers comparing work experiences, switching from industry to academia, and the current state and future of the alternative protein industry.
Florine Kremer emphasizes the importance of using your skills to make alternative proteins accessible to all.
Florine advises job seekers not to fixate on finding their 'perfect' job right away and to embrace the learning journey.
Deep dives
Researching Alternative Proteins in Academia
Floriana Kramer, a researcher at Baganigan University, shares her journey into the alternative protein industry. Inspired by the high resource use of meat production and concerns for animal welfare, Floriana's focus shifted to inclusivity and access to alternative proteins. In her role as a consumer behavior researcher, she conducts diverse research on plant-based and sustainable animal-based alternatives, including precision fermentation and cultured meat. She also explores topics like sustainable muscle production and monitoring protein intake on a national scale.
A Day in the Life of an Alternative Protein Researcher
Floriana describes the variety in her daily activities, which involves literature studies, quantitative analysis, and online meetings. Additionally, she conducts fieldwork by visiting farms, supermarkets, and consumers to carry out behavioral interventions and tests. Collaboration is essential as they work with various universities, organizations, and companies in applied research. Floriana also mentions the value of attending conferences to stay updated and connect with others in the industry.
Balancing Academia and Industry in Alternative Proteins
Having previously worked as an emerging markets advisor, Floriana reflects on the differences between academia and industry. She appreciates the passionate and knowledgeable colleagues in academia who strive to improve the quality of life. Although the academic environment provides opportunities for learning and collaboration, Floriana acknowledges the need for a balance in personal life and highlights the importance of finding inspiration in others' backgrounds. She advises job seekers not to pressure themselves to find the perfect job right away and to embrace the learning journey.
Florine Kremer is a researcher of alternative proteins at Wageningen University and Research in the Netherlands. She has a bachelor’s degree in Consumer Behaviour and a masters in Sustainable Food Consumption, both at Wageningen University. With a minor in Climate Change and an internship in Marine Biology in Kenya, she has a very diverse background. She now works in applied research for the Consumer Behaviour department, where her work varies from monitoring protein intake on a national scale to conducting consumer acceptance experiments. Florine's advice to job seekers: don't fixate on finding your ‘perfect’ job right away, and most importantly, use your skills to make alt proteins accessible to all.
This episode is sponsored by Tälist. Check out their resources for job seekers and employers.
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