Ed and I will have the honor interviewing Robert G. Cross, an absolute legend in the pricing profession. Bob implemented yield management in Delta Airlines, which is fascinating since he's a lawyer by education. He wrote a seminal pricing book about this experience, Revenue Management: Hard-Core Tactics for Market Domination, and The Wall Street Journal called him "The guru of Revenue Management." Folks, you don't want to miss this show, as Bob is a font of pricing wisdom, being among the pioneers who moved pricing into the C-suite of corporations around the world.
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD