S21 Ep2: Tackling fashion waste and embracing sustainability with Cally Russell founder and CEO of This is Unfolded

Did you know that 30% of the new clothes made every year are never sold? This year that will be 26 billion items of clothing!  


CEO and co-founder of This Is Unfolded, Cally Russell, is a pioneering force in sustainable fashion. Known for his bold decision to walk away from lucrative offers on Dragon’s Den, Cally has dedicated his career to disrupting the fashion industry by tackling waste and promoting conscious consumerism.


In this episode, Cally shares his journey from humble beginnings to leading a movement that aims to make fashion more sustainable and ethical. Learn about the challenges he faced in turning his vision into reality, the strategies that helped him succeed and the impact This Is Unfolded is making on both the industry and the planet.


Discover how Cally’s innovative approach is not just about selling clothes, but about creating a new model for fashion retail that values people and the environment over profit. His story is a powerful reminder that with determination and the right mindset, it’s possible to challenge the status quo and make a lasting difference.


Tune in for an inspiring conversation that will make you rethink how you shop and why sustainability is the future of fashion.


If you enjoyed this discussion, we think you’ll love Holly’s Conversation of Inspiration with Lucy & Yak’s founders, who are also at the forefront of sustainable fashion.


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