The Unofficial Shopify Podcast How Shine Supply Hit $7M/yr Without Paid Ads
Jul 29, 2025
Colby Stevens, the mastermind behind Shine Supply, built a $7M detailing brand at just 23. He shares how he utilized Instagram ASMR videos and authentic storytelling to amass 80,000 organic followers without spending on ads. Colby discusses their unique review incentive system that fosters social proof and the powerful community they've created around their brand. Plus, he explains why they turned down millions from Amazon, emphasizing a commitment to integrity and genuine customer relationships.
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Simple ASMR Videos Win
- Shine Supply's Instagram growth relied on simple, authentic ASMR videos of washing trucks without music.
- These unscripted, satisfying videos garner thousands of views and resonate strongly with their audience.
Culture Drives Brand Differentiation
- Shine Supply stands out through its culture, not just products.
- Authentic storytelling and emotional connection create a loyal community that values the brand's message.
Use Klaviyo Flows Wisely
- Set Klaviyo email flows like abandoned cart and replenish reminders to boost repeat sales.
- Space emails to avoid annoying customers, especially for consumables like detailing products.