Prior to recording, it's crucial to establish your marketing foundation as you can then authentically connect with fans to bring them on your journey. In short, this includes setting up your email list, text message club and ensuring your social media accounts are in place.

No one knows this better than Ariel Hyatt of Cyber PR. Ariel's best-selling books and award-winning Cyber PR® process marks the intersection of social media, PR, and online marketing. She's best known in both the music industry and the business world for her ability to simplify and explain things that creative minds don’t necessarily love: PR, marketing, and social media.

Ariel and host Emily White are also old friends. In this episode they discuss modern marketing best practices and laying your foundation before you hit the studio.

Cyber PR: https://cyberprmusic.com/

Ariel Hyatt on Twitter: @CyberPR

Today’s podcast is brought to you by our friends at Bandzoogle! Built by musicians for musicians, Bandzoogle is an all-in-one platform that makes it easy to build a stunning website and EPK for your music. Listeners can go to Bandzoogle.com to try it free for 30 days, and use the promo code “SUSTAINABLE” to get 15% off the first year of any subscription. 

Questions? Reach out to @EmWizzle on Twitter.

⁠Book this podcast was based on (Second Edition):⁠ 10% off w/ code PODCAST

Email List to be directly contacted when S2 & the book's next edition drops: https://bit.ly/SustainableList

CREDITS:

Creator, Executive Producer, Producer, & Host: Emily White

Engineer: Nathan Cain

Music: Matthew Wang

Sponsorship: info@c-ent.com

Graphics: Neelu Mohaghegh