Why Rhett and Link are Making a TV Show (On Their Own Terms)
Aug 1, 2024
01:04:05
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Rhett and Link, the comedic duo known for their humor and creativity, discuss their decision to produce a TV-style show independently after years of trying to pitch projects to Hollywood. Joining them is Nate Graber-Lipperman, a writer focused on media trends. They delve into their complex relationship with the entertainment industry, touching on the significance of YouTube in today's landscape. They also share humorous anecdotes from their transition to LA and stress the importance of creative control and authenticity in content creation.
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Quick takeaways
Rhett and Link's decision to produce a TV-style show independently marks a significant shift towards creator-driven content outside traditional Hollywood constraints.
The discussion emphasizes the importance of creators embracing their frustration with industry limitations as a motivating force for innovation and independence.
The podcast highlights the evolving landscape of content creation, pushing creators to prioritize authentic connections with their audiences over traditional validation from Hollywood.
Deep dives
Welcome to Samir's Summer Book Club
The episode highlights the launch of Samir's Summer Book Club, emphasizing the invitation to engage with Chris Dixon's new book, 'Read Write Own.' This book discusses the future of the internet and who controls online platforms, raising concerns about the lack of flourishing creativity and innovation due to monopolization by a few companies. The podcast encourages listeners to explore the book, framing it as valuable for those building careers online, including YouTube creators. Samir invites listeners to share their thoughts once they begin reading, fostering community engagement.
Shifting Control of Creativity
The podcast addresses the overarching theme of power dynamics in creativity, highlighting the need for broader control over content creation. It discusses the disillusionment creators face when their work is dictated by a small number of industry decision-makers, which can stifle innovation. The hosts emphasize that embracing anger towards this situation can be constructive, providing a motivating force for creators. By openly discussing their frustrations, they encourage listeners to envision putting their fates in the hands of larger audiences instead.
The Evolution of Content Creation
The conversation delves into the evolution of content creation and its intersection with traditional Hollywood, particularly focusing on creators like Rhett and Link, who have successfully transitioned to utilizing platforms like YouTube. They underscore that 2023 marked a significant year for creators as it saw more involvement with traditional entertainment avenues, highlighted by notable deals, such as MrBeast's $100 million Amazon deal. The episode covers Rhett and Link's revelations about stepping back from traditional pitches and focusing instead on producing their content for YouTube. This mindset reflects a larger trend among creators to take ownership of their work and pursue independent success.
Experiences and Lessons Learned
The hosts share their journey through Hollywood and the challenges they faced in the traditional entertainment landscape, including their experiences pitching shows and navigating meetings. They recount the frustrations of being disregarded by studios and emphasize how the traditional system often alienates independent creators. Their discussions highlight the missed opportunities and lessons learned, ultimately shaping their approach towards content creation. The duo reflects on the importance of understanding their worth, encouraging others in similar positions to chart their own paths rather than relying solely on established systems.
A New Perspective on Creator Success
The podcast concludes with a forward-looking perspective on what it means to be a creator in today’s landscape, shifting away from traditional validation and instead focusing on building sustainable brands. It discusses how newer creators prioritize maintaining relevance and connection with their audiences over seeking recognition from Hollywood. By establishing their brands, creators can leverage their platforms and create opportunities that align with their visions. The hosts encourage a mindset where frustration and ambition converge, inspiring creators to continue innovating and producing content that reflects their unique identities.
On February 6, comedy duo Rhett and Link uploaded a video titled "We're Done."
After a decade-plus of trying to pitch film projects to traditional Hollywood studios, they announced that they're opting instead to produce a TV-style show with the team they've built at Mythical...and distribute it directly through their YouTube channel.
A couple weeks later, Publish Press writer Nate Graber-Lipperman went to Mythical's studio in Burbank to learn more about the show — and talk to Rhett and Link about their complicated history with Hollywood.
This interview was part of "The Year Creators Went Hollywood," the cover story for The Publish Paper: Volume 2. It's a 28-page print zine we made that features original stories, artwork, and photography — get your copy here.
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