Coca Cola SIGNIFICANTLY Ups Marketing Spend: Weekly Marketing News 10.28.22

Welcome back to The Radcast! This week Ryan and Christina give you the latest news in marketing and advertising, and share their thoughts on Elon Musk finally buying Twitter!

Intro and small talk:

• Adidas drops partnership with Ye
• Taylor Swift breaks spotify streaming record with new album Midnights. “Midnights” has proven to be Swifts' most successful body of work yet, breaking the record for most-streamed album in a single day in Spotify history with 184.6 million streams.

Rad News:

• Think Billions recap
• This week Alexa D’Agostino: Founder CEO of THYNK Consulting Group
• Next week Matt Alonzo: Filmmaker

Sponsors:

• Branded Bills: Radcast20 = 20% off at brandedbills.com

Social Media Holidays:

• Friday October 28 - National Chocolate Day
• Saturday October 29 - National Hermit Day
• Sunday October 30 - National Checklist Day
• Monday October 31 - Halloween!
• Tuesday Nov. 1 - All Saints Day, No shave November

Social Media News:

• Elon Musk Plans to Close Twitter Deal by Friday
• Instagram’s Testing a New Option Which Would Enable You to Add a Song to Your Profile

Marketing News:

• Oscar Mayer gives away a lifetime supply of bacon for World Vegan Day
• McDonald’s double dips on nostalgia with ‘Farewell Tour’ for McRib
• Oreo Thins, Microsoft 365 encourage workers to take a snack break
• Coca-Cola ‘significantly’ ups marketing spend in preparation for ‘dynamic’ 2023l

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