

Welcome Generation Beta & The Heated Battle Over H-1B Tech Visas
85 snips Jan 2, 2025
A new generation, dubbed Generation Beta, is on the horizon, facing unique challenges in a tech-driven world. The podcast also dives into the heated debates surrounding H-1B visas, highlighting their impact on the tech industry. Listeners learn about iconic artworks entering the public domain and the bittersweet conclusions for Bernie Madoff's victims as they receive final payouts. Added insights into the stock market's impressive year, cultural shifts like 'Dry January,' and upcoming entertainment events keep the conversation engaging and relevant.
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Generation Beta Characteristics
- Generation Beta, born from 2025 onwards, will be heavily influenced by AI and virtual worlds.
- They may not need to learn to drive due to autonomous vehicles and might see the first Mars landing as history.
Generational Research
- Generational research is increasingly used by marketers to understand consumption patterns.
- However, it's criticized for oversimplifying individuals based on birth year.
Prudential's Gen Beta Ad
- Prudential ran an ad encouraging parents to open savings accounts for Generation Beta kids.
- This highlights how brands are focusing on generational differences in marketing.