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Startup Stories - Mixergy

#2260 Noah Kagan, SHUT UP and take my $100!

Jan 30, 2024
Noah Kagan, founder of AppSumo, shares his step-by-step business launch process and his alternative to Docusign. He discusses the significance of generosity, techniques used by rich people, and the trend of lifetime software deals. The chapter also covers software tools and updates, positive experience with Gusto payroll software, the power of personal social media management, and strategies for creating YouTube videos and selling products.
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Quick takeaways

  • Validating business ideas through asking and receiving feedback helps entrepreneurs find opportunities in problem-solving.
  • Offering lifetime deals for software products attracts new buyers, generates revenue, and fosters customer loyalty.

Deep dives

The Power of Validation and Asking

Noah Kagan discusses the importance of validating business ideas before diving in. He shares his approach of starting with a small ask and listening to potential customers' pain points and needs. By practicing the art of asking and receiving feedback, entrepreneurs can find opportunities in problem-solving. Kagan emphasizes the value of validating ideas quickly, especially through pre-sales, marketplace postings, and customer interaction.

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