Problem Solvers
When You Have A Solution People Don't Know They Need
Nov 20, 2023
Entrepreneur Garry Cooper discusses how his company Rheaply addresses the problem of resource management in large companies. They created innovative software to help employees find and reuse items, reducing unnecessary purchases and waste. The challenge was getting clients to recognize the problem and value the solution. Cooper highlights the importance of passion, recruiting champions, and providing empirical data to demonstrate the value of their solution.
32:50
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Quick takeaways
- Creating data-driven case studies and offering affordable pricing can help convince potential clients of the value of a solution.
- Passion, allies, and empirical data are essential for building credibility and driving long-term success in solving problems.
Deep dives
Identifying Three Types of Companies
According to Jason Fyfer, there are three types of companies. The first type creates a solution that people know they need, like a plumber who solves a plumbing issue. The second type creates a solution that nobody really needs, such as a mug that controls liquid temperature from a phone. The third type creates a solution that people need but don't realize they need. These are solutions that offer great benefits, but clients don't see the need for them initially.
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