Frederic describes his program The Week in our conversation. I did it last year, invited by a friend (whom I misname in our conversation, sorry) and recognized him. Podcast guest and mutual friend Lorna Davis had introduced us before he had started creating The Week.

The Week is one of the few programs on sustainability approaching it as a leadership effort, not management or lecture. Anyone can do it. It's a series of videos you watch with a group, then engage in discussion about it. It's different than the Spodek Method, but shares many aspects.

I could describe it more here, but the best way to learn is to hear his description in our conversation, then sign up for it.

• Frederic's program The Week
• His book Reinventing Organizations

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