
People Magic: How to Build a $1M Community
Be Thoughtful About Your Ask
Feb 6, 2025
Motivating community members to recruit new participants can be challenging. Emphasizing the importance of clarity about your ideal member can streamline this process. Thoughtful requests can enhance the value of your community and lead to more meaningful connections. Engaging members through nominations fosters a sense of exclusivity and drives authentic participation. Additionally, fostering intrinsic motivation is key to developing successful mastermind groups, steering clear of get-rich schemes and focusing on genuine growth.
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Quick takeaways
- Having a clear understanding of your ideal member and community transition enhances member recruitment and adds value to the community.
- Encouraging members to nominate others fosters exclusivity and intrinsic motivation, strengthening the community's engagement and growth.
Deep dives
Redefining the Ask
The traditional request to simply ask members to post about a community may not yield significant engagement, as only a fraction of their followers tends to see such posts. Instead, a more effective and engaging request is to invite members to nominate others for membership. This approach fosters a sense of exclusivity and clarity regarding the community's purpose, encouraging members to actively participate in its growth. By focusing on targeted nominations, communities can better align with the interests and motivations of potential members, creating a pathway for meaningful connections.
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