Looptail and changing the world through fully engaged employees and customers - Interview with Bruce Poon Tip

Today’s interview is with Bruce Poon Tip, founder of G Adventures and the Planeterra foundation. Bruce recently had a book published called Looptail: How One Company Changed the World by Reinventing Business, which recounts the story of the founding and development of G Adventures from a garage office start-up into the largest small group adventure travel company in the world and Bruce’s quest to develop a business model that balances karma, community and culture to produce outstanding results.

This interview follows on from my recent interview: Improve employee engagement and customer service through the use of humour – Interview with Dave Keeling - and is number eighty seven in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate, become more social and deliver better service.