E277: Most Marketing Teams Get Axed After a Sale - Here's How to Make Yours Unkillable

Marketing departments often feel the most vulnerable in acquisitions because buyers usually already have their own team. But dismissing the seller's marketing team too quickly risks losing the local expertise and systems that are driving current revenue.

Buyers should pause before overhauling anything—Victoria recommends a 60-90 day observation window before making marketing changes post-acquisition.

Most sellers don’t have a documented, measurable marketing system, and this lack of structure reduces perceived business value.

Brand value isn’t just logos or followers—it’s trust, relationships, and conversion rates. You need to prove that your audience responds to your messaging with measurable action.

Having one “rainmaker” on the marketing team is risky. Buyers want marketing systems that are transferable and not tied to individual talent.

Scorecards, SOPs, and a full-funnel strategy (not just top-of-funnel lead gen) are what differentiate valuable marketing machines from chaotic ones.

AI can’t replace human accountability. You can use AI tools for implementation and analysis, but you still need a human to own the marketing outcomes and make judgment calls.

Hyper-personalization is the future of marketing. With AI, customers will expect messages tailored to their unique context. Businesses need to prepare for that now—or get left behind.