How to validate a market for your startup without being naive :: with Bill Murphy and Sol Cates

In this episode of Ventures, we pull a clip from Episode 33 with Bill Murphy (https://www.linkedin.com/in/williamwmurphy/) and Sol Cates (https://www.linkedin.com/in/sol-cates-649736/) to discuss how entrepreneurs should be aware of their rose-colored glasses when approaching a market. It’s not easy to face the brutal facts about what customers need and will pay money for, but the process of asking the right questions and making decisions with an appropriate amount of data is critical. 

Visit https://satchel.works/@wclittle/ventures-episode-60 for detailed notes and links to resources (videos, articles, etc…) mentioned. 

You can watch this episode via video here.

To view/listen to the full original podcast with Bill and Sol, visit: https://satchel.works/@wclittle/ventures-episode-33