Just Go Grind #228: Vivek Khandelwal, Founder of iZooto, a Company that Helps Media Publishers and Retailers to Own, Build, and Engage Their Audience Using Web Push Notifications
Passionate about mobile and technology, Vivek leads the Marketing and Customer Operations at Datability. At Datability, they are building iZooto - an owned audience marketing platform that helps publishers build, engage, and retain their owned audience using web push notifications.
iZooto is the World's First Owned Audience Marketing Platform that helps media publishers and retailers to own, build, and engage their audience using web push notifications. Over 15,000 marketers push over 18B notifications every month to engage their audience and drive repeat traffic.
Some of the Topics Covered by Vivek Khandelwal in this Episode
- What iZooto does and how Vivek decided to start it after 4 pivots at his previous company
- How Vivek and his team acquired their first customers for iZooto
- Some of the early feedback Vivek was getting from customers and why it was misleading
- How Vivek narrowed down who his ideal customer actually is
- The importance of building a product your customer actually needs
- The iZooto product itself
- How companies are leveraging iZooto to grow their businesses
- What iZooto's customer acquisition strategy looks like today
- How Vivek looks at building content for iZooto to drive inbound leads and educate his potential customers
- The four founders behind iZooto and how this dynamic works at iZooto
- Growing to 60 people at iZooto in about 5 years
- Vivek's advice around hiring and onboarding
- The traction iZooto has achieved so far and getting to a $3-5M run rate
- How Vivek thinks about pricing for iZooto
- Vivek's advice for other B2B SaaS founders
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