He Said, She Said: Razor Branding™ Podcast Branding Outside the Box w/ Greg Bowman
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Greg Bowman of Precision Core, a leader in the corrugated manufacturing industry serving national brands—many of which you’ve seen every day without ever knowing who made the box.
Greg shares the realities of marketing in a highly confidential, IP-protected industry where showing the work isn’t always an option, and traditional advertising rarely applies. From NDAs and private labeling to fierce competition and tight timelines, this conversation dives into what it really takes to grow a B2B manufacturing company when visibility is limited but expectations are sky-high.
With decades of experience in sales and operations, Greg brings a grounded, honest perspective on blending old-school relationship-driven selling with modern digital tools—without sacrificing trust, quality, or integrity.
In this conversation, you’ll hear:
- Why marketing is uniquely difficult in the corrugated manufacturing industry
- How Precision Core relies on old-school relationship building
- Why word of mouth alone isn’t a growth strategy
- What operational excellence really looks like
- The tension between perfection and progress in marketing
- Why blending old-school sales with selective digital tools (SEO, LinkedIn, AI)