SEO Branding and AI content with Mordy Oberstein, Head of SEO Branding at Wix (#62)

In this episode of The SaaS SEO Show, we’ve interviewed Mordy Oberstein, Head of SEO Branding at Wix, and discussed SEO Branding and AI content.

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Here’s what we’re covering:

• What is Wix? Who’s using the product and gets the most value?
• SEO branding and brand marketing.
• Brand marketing in a B2B setting. 
• Educating as the main vehicle for Wix’s brand marketing. 
• Is driving traffic still important for Wix?
• The value of conducting interviews with customers. 
• AI generative content.
• How generative content overload will affect marketing? 
• How generative content will affect the SEO industry.
• How content that includes personal opinion will perform.
• Practical examples of use cases for generative content. 
• What does the future hold for the SEO industry?

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Useful Links:

• Wix’s Website: https://www.wix.com
• Wix SEO Learning Hub: https://www.wix.com/seo/learn
• Mordy on Twitter: https://twitter.com/mordyoberstein

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Stay Tuned:

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► LinkedIn: https://bit.ly/2DHaJNr 

► YouTube: https://bit.ly/2BZJmhb

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This episode is brought to you by Minuttia and is sponsored by Ahrefs.

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