Mind Pump: Raw Fitness Truth

1755: Insider Secrets of the Supplement Industry With Mike Matthews

Feb 21, 2022

Mike Matthews, founder of Legion Athletics and author of 'Bigger, Leaner, Stronger,' dives deep into the supplement industry's hidden truths. He reveals how supply-chain issues impacted his brand and why Facebook ads are losing their effectiveness. The conversation highlights unethical marketing tactics, the importance of quality standards, and the rising recognition of creatine's cognitive benefits. Mike also shares insights from his new book, emphasizing the importance of personalized coaching in fitness.

01:25:45

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Episode guests

Mike Matthews

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Episode notes

Intro

5min

Advertising Strategies and Challenges

20min

Unveiling the Supplement Industry

13min

Standards for Supplement Safety and Efficacy

6min

Fasting and Creatine: Unpacking Benefits and Misconceptions

13min

Navigating Coaching and Supplements

24min

Navigating Scientific Skepticism and the Replication Crisis

5min

In this episode Sal, Adam & Justin speak with Mike Matthews about the realities of the supplement industry and his new book Muscle For Life.

How did the supply-chain shortage affect Legion? (2:42)
Why Facebook ads are NOT what they used to be. (5:42)
The value of the brand factor. (10:38)
The importance of timing. (12:46)
The dirty tricks behind how the supplement industries sell products. (16:27)
Is the market getting better or worse with weeding out the bad actors? (24:54)
The common marketing ploy of taking research and using it to build profits. (34:50)
The standards that Legion holds to. (37:38)
His predictions on creatine. (45:35)
How does Mike structure and scale his Limited Liability Companies (LLCs)? (57:27)
The details behind Mike’s latest book and who it is for. (1:05:42)
How a good coach will meet someone where they are at. (1:11:45)
Mike’s process of analyzing data and distributing it to the masses. (1:13:28)

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