Full-Funnel B2B Marketing Show Episode 51: Allbound LinkedIn Marketing: how to create an evergreen sales engine without burning out your market with Scott Clary
Apr 27, 2021
01:35:51
Never miss a new episode: https://sendfox.com/lp/mnyll3
If you were considering LinkedIn as a prospecting & lead generation, then you definitely should be confused by the different opinions and advice by marketing and sales, and LinkedIn coaches:
- Build your personal brand, that’s the way to success
- Consistently share the content, deliver the value, and leads will come
- Set up automation and reach out to as many people as possible
- Slow down and build a relationship with your audience
These opinions are true and wrong at the same moment.
You definitely need a clear sales process that helps to:
- Generate demand from target accounts
- Running account research
- Connecting & qualifying
- Tracking the engagement and buying signals
- Activating accounts
But you need all of them to have a predictable process!
I co-hosted a new workshop with Scott D. Clary, where we share how to build an ALLBOUND marketing and sales machine.
I’ve covered the marketing part (warm-up, demand gen, intent data) and Scott covered the sales part (connections, activation, engagement and follow-ups).
Just simply following this process in Q1 at Fullfunnel.io, we were able to generate a sales pipeline value close to the revenue of 2020.
Sign up to all live workshops here: https://lu.ma/fullfunnel
Learn how we can help here: https://fullfunnel.io/consulting/
6-Weeks ABM Playbook: https://fullfunnel.io/account-based-marketing-playbook/
LinkedIn Content Marketing Book: How to generate high-quality B2B leads on LinkedIn without cold messaging: https://fullfunnel.io/linkedin-b2b-content-marketing/
If you were considering LinkedIn as a prospecting & lead generation, then you definitely should be confused by the different opinions and advice by marketing and sales, and LinkedIn coaches:
- Build your personal brand, that’s the way to success
- Consistently share the content, deliver the value, and leads will come
- Set up automation and reach out to as many people as possible
- Slow down and build a relationship with your audience
These opinions are true and wrong at the same moment.
You definitely need a clear sales process that helps to:
- Generate demand from target accounts
- Running account research
- Connecting & qualifying
- Tracking the engagement and buying signals
- Activating accounts
But you need all of them to have a predictable process!
I co-hosted a new workshop with Scott D. Clary, where we share how to build an ALLBOUND marketing and sales machine.
I’ve covered the marketing part (warm-up, demand gen, intent data) and Scott covered the sales part (connections, activation, engagement and follow-ups).
Just simply following this process in Q1 at Fullfunnel.io, we were able to generate a sales pipeline value close to the revenue of 2020.
Sign up to all live workshops here: https://lu.ma/fullfunnel
Learn how we can help here: https://fullfunnel.io/consulting/
6-Weeks ABM Playbook: https://fullfunnel.io/account-based-marketing-playbook/
LinkedIn Content Marketing Book: How to generate high-quality B2B leads on LinkedIn without cold messaging: https://fullfunnel.io/linkedin-b2b-content-marketing/