Bloomberg Talks Rivian CEO RJ Scaringe Talks Auto Tariffs
Apr 1, 2025
Rivian's CEO RJ Scaringe discusses their new spin-off company, Also, focusing on smaller electric vehicles for short trips. He explores innovative partnerships in the micro-mobility sector amid rising investment opportunities. The conversation turns to the complexities of entering the European market, including the impact of tariffs on strategic decisions. Scaringe also highlights challenges faced by electric vehicle founders in a turbulent landscape, emphasizing the importance of design control and a strong supply chain.
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Micromobility Spin-off
- Rivian is spinning out a new company, Also, focused on smaller, short-trip EVs.
- This leverages Rivian's existing technology in a new, rapidly growing market.
Micromobility Market Opportunity
- The micromobility market offers solutions for transportation challenges like congestion and pollution.
- Current micromobility solutions are technically weak and offer a poor user experience.
Navigating Tariff Uncertainty
- Rivian is navigating the complex global landscape, including tariff implications and potential European market responses.
- The uncertainty surrounding tariffs makes planning and decision-making challenging for global businesses.