If you're building a software company, you need security compliance certifications like SOC 2 and ISO 27001 to sell into large companies. It sounds boring and tedious, but it's fascinating. The story involves:
- Russian hackers unleashing malware called NotPetya on the world and causing $10 billion in damages.
- How startups are selling into large enterprises and big pools of revenue much earlier.
- How to compete and win in a massive, nascent, non-winner-take-all market with high switching costs.
- Why you keep hearing about SOC 2 on Invest Like the Best and The Twenty Minute VC.
Secureframe, founded by Shrav Mehta and Natasja Nielsen in 2020, just raised $18 million from Kleiner Perkins to make security compliance faster, cheaper, and more effective.