Outspoken Beauty Sonal Keay - The Surprising Skincare Ingredient That Makes A Huge and Proven Difference
Oct 28, 2025
Sonal Keay, founder of the award-winning skincare brand This Is Silk and former criminal barrister, shares her fascinating journey from law to skincare. She reveals the impressive results from a 100-person trial of her Power Up Silk Concentrate, which enhances existing routines and promotes collagen synthesis. Sonal explains silk's surprising medical benefits, including its role in wound healing and skin regeneration. She also discusses the rigorous independent testing behind her products and hints at a new moisturizer on the horizon.
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Silk Is A Regenerative Skincare Peptide
- Silk is not just a luxury fabric but a sophisticated peptide with regenerative, collagen-boosting effects on skin.
- Sonal explains silk works gently to enhance collagen without stripping the epidermis like retinoids can.
Founder’s Unlikely Career Shift
- Sonal moved from being a criminal barrister to founding This Is Silk because of the science behind silk.
- She developed the Power Up silk concentrate to let customers add silk to existing leave-on products and test its effect.
Require Independent Evidence From Brands
- Do demand independent, rigorous testing rather than trusting marketing claims when buying skincare.
- Sonal insists brands should provide independent user trials and clinicals to prove efficacy.