On this episode of The Jon Gordon Podcast, I sit down with Rafi Kohan, author, cultural observer, and the mind behind
Trash Talk: The Only Book About Destroying Your Rivals That Isn’t Total Garbage. What started as a casual Zoom between new friends quickly turned into a lively deep dive into the world of competitive banter, all captured here in real time. Together, Rafi and I explore the fascinating, untold science and history of trash talk. He breaks down why trash talk is more than just gamesmanship on the field, it’s a fundamental part of human behavior, threaded through ancient stories from the Bible to the Homeric poems, and alive in everything from politics to playgrounds. We get into how trash talk manipulates attention, anxiety, motivation, and even performance, and why some of the world’s greatest athletes and public figures use it to their advantage. Rafi shares wild stories, including some next-level antics from a soccer goalie who turned mental distraction into an art form, reveals why even the most positive folks can’t resist a little friendly ribbing (looking at you, Ken Blanchard), and reflects on how the lessons of trash talking stretch far beyond sports, touching on politics, performance, resilience, and even moral character. We also riff on modern-day masters of the craft (think Muhammad Ali to Donald Trump) and the fine line between competition that lifts us up versus rivalry that tears us down. If you’ve ever wondered why we talk smack, how to handle it when it happens, or what it really says about us, you’ll find insight and plenty of laughs in this episode. Whether you’re a serious competitor, a sports fan, or someone who’s just curious about why people do what they do, this conversation brings fresh perspective, energy, and practical takeaways on embracing pressure, building grit, and becoming the kind of rival that makes everyone better. And yes, there’s a little trash talk between us too. If you want to rethink the way you handle challenges, on the court, at work, or in life, this episode is for you. Rafi Kohan is an award-winning sports journalist and dynamic keynote speaker. He is the author, most recently, of
Trash Talk: The Only Book About Destroying Your Rivals That Isn't Total Garbage, which explores the phenomenon of verbal gamesmanship in sports, and everywhere, and what it reveals about our ability to perform under pressure.
About Rafi, Kohan's first book,
The Arena, is a wide-ranging examination of the modern American sports stadium and
was a finalist for the 2018 PEN/ESPN Award for Literary Sports Writing. Previously, Kohan has served as deputy editor at the
New York Observer and as executive editorial director for the
Atlantic's creative marketing studio. His writing has appeared in numerous publications, including
GQ, the
New York Times,
Men's Journal,
Rolling Stone, and the
Wall Street Journal, among many others, and his thought leadership on the surprising benefits of trash talk has been featured on
Fast Company,
Scientific American, NPR's
Science Friday, BBC's
Unexpected Elements, and
Re:Thinking with Adam Grant.
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