

#29 - Event Tech Evolution: Billfold's Futuristic Approach to POS Sales
What does the future of payments at live events look like? In this episode of The Live Music Industry Podcast, Matt Ford sits down with Stas Chijik, co-founder of Billfold, to talk about reshaping the point-of-sale experience for venues with tens of thousands of attendees.
From RFID wristbands and AI-powered operations to biometric “Look to Pay” systems, this episode offers a fascinating glimpse into how technology is streamlining transactions and changing the way fans experience live events.
Inside the Episode:
- Introduction to Billfold: A look at how Billfold serves large-scale events with a focus on transaction speed and vendor integration.
- Client Reach: Billfold’s success with approximately 150 clients handling massive venues with up to 100,000 attendees.
- Technology & Products: How Billfold embraces RFID technology and the transition to biometric payments to enhance customer experiences.
- Industry Insights: Discussion on current consumer trends such as the rise in non-alcoholic beverage popularity and its effect on spending behaviors.
- Challenges of Inflation: How rising costs impact pricing strategies for concessionaires.
- Biometric Payment System: An inside look into the potential of "Look to Pay" technology in the event industry.
- The Impact of AI: How AI is being used in product development and its role in enhancing operational efficiency.
- Privacy and Biometrics: A critical look at privacy concerns surrounding biometric data use and the philosophy of trust within technology.
If you’re looking to stay ahead of the tech curve, you won’t want to miss this one.
Episode Timestamps:
- (00:00:14) Overview of Billfold & The Founding Story - Stas discusses what Billfold is, their client base, and the benefits it brings to large events.
- (00:03:56) Evolution of Billfold & RFID POS Technology - Details about the evolution of Billfold's technology and the integration of RFID.
- (00:05:02) Market Focus, Customer Base & Competitors - A look into Billfold's target market and client demographics.
- (00:19:15) Downwards Alcoholic Purchase Trends & Inflation - Examination of current trends in non-alcoholic beverages and the impact of inflation.
- (00:39:29) The Future: Innovations, Biometric Checkout, & Future Developments - Stas shares Billfold's plans for future innovations, including biometric payment solutions.
- (00:52:13) Conclusion and Final Thoughts - Wrap-up of the conversation and closing remarks from Matt Ford and Stas Chijik.
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