Own Your Business 7 Quick Website Fixes with Big Impact
Dec 1, 2025
Transform your website with simple fixes that boost performance! Discover how to guide visitors like a conversation and leverage testimonials effectively without falling into the carousel trap. Learn to craft a services page that captivates and simplifies your contact form to increase inquiries. Katy highlights the importance of matching hero images to emotional motivations, while Sam stresses the website's role as a sales tool. Get ready for impactful changes that attract better clients!
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Websites Must Sell, Not Just Look Pretty
- Treat your website as a sales tool, not just a business card or a pretty display.
- Messaging, order, and copy often matter more for bookings than aesthetics alone.
Sprinkle Short Social Proof Everywhere
- Sprinkle social proof across pages instead of hiding it in one carousel.
- Keep testimonials short and place them at friction points to build trust quickly.
Match Hero Image To Client Motivation
- Choose a hero image that matches the ideal client's motivations and aspirations.
- Use imagery to activate a specific emotional motivator so the right clients self-select in.