Scale Your SaaS 194: How to Fill Your Funnel - with Marc Thomas
EPISODE SUMMARY
SaaS companies often focus on arbitrary areas of marketing and tend to overlook some of the best tactics that can help them grow. In this episode, Marc Thomas, the Head of Growth at Powered By Search, shares his expertise and experiences in marketing and sales growth with SaaS-Story in the Making Host, Matt Wolach. Thomas shared the most common marketing mistakes SaaS companies make and how you can solve them.
PODCAST-AT-A-GLANCE
Podcast: SaaS-Story in the Making
Episode: Episode No. 194, “SaaS Marketing Mistakes that Destroy Your Growth”
Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor
Guest: Marc Thomas, Head of Growth at Powered By Search
TOP TIPS FROM THIS EPISODE
- Writing Sales Copy That Only Contains Product Features
- Positioning for a General Audience
- Not Understanding How to Execute a Full Funnel
EPISODE HIGHLIGHTS
- Predictable Growth Methodology
- MQL is not Dead
TOP QUOTES
Marc Thomas
[03:18] “Most people don't need an SEO or PPC consultant. They need someone to help them work out the economics of their growth model.”
[07:01] “Predictable growth methodology allows us to, say, ‘let's structure this conversation rather than just going hey, let's, let's start anew every time.‘ But SaaS businesses grow because they acquire customers profitably and retain them for a long time.’
[14:32] “Lead magnets for generating effective MQLs, which will later convert into an SQL or a deal. All of this relies on a solid position, messaging, and then tactical work above that.”
[23:09] “It's an old-fashioned, unsexy thing to do to create a lead magnet and then say, ‘Hey, thanks for downloading our lead magnet, here's another thing.’ But look, you know what’s sexy? Revenue.”
Matt Wolach
[07:42] “It's critical to know exactly what those [SaaS metrics] are. And you know how you can leverage them and use them to get them bench to the right benchmarks and get them accelerated.”
[19:23] “You’ve got to have the perfect fit, right-fit customers to be able to work.”
[23:56] “A lead magnet is a guide or document or something of value you're sharing in exchange for usually an email… But it's something that a lot of SaaS companies kind of miss out on and don't take advantage of. They either don't use that as a strategy, or they don't know how to convert people from it.”
LEARN MORE
To learn more about Marc Thomas and Powered By Search, visit: https://www.poweredbysearch.com/.
You can also find Marc Thomas on LinkedIn at: https://www.linkedin.com/in/marc-thomas-4a91ba1b/?originalSubdomain=uk.
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.
Get even more tips by following Matt elsewhere: