Joining us in this episode of The Local Marketing Lab is Tony Adams, an entrepreneur with over 20 years of experience across industries like restaurants, real estate, and more. He shares his insights on how to enhance the customer journey with digital marketing tools.

Whether launching a new marketing strategy or looking to boost existing efforts, Tony offers tactical advice to help local businesses attract and retain more customers in the digital space. Tune in now to explore how leading with digital enhances that all-important customer journey.

Here are some topics discussed in the episode around digital marketing tools to enhance the customer journey:

• Make your business easy to find online
• Use remarketing to re-engage past site visitors
• Understand the full customer journey to their purchase
• Leverage digital marketing tools to unify your online presence
• Start small with quick website updates

Resources

• Connect with Tony Adams on LinkedIn.
• Learn more about Area 15 Ventures.
• Find a Port of Subs or Daddy’s Chicken Shack location near you.
• Try out Google Search Console and Google Analytics.

Other shout-outs

• Crumbl – Fantastic brand with a great website, app, and in-store experience.