Writing Excuses Writing Excuses Season 2 Episode 17: Website Marketing for Authors
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Feb 2, 2009 Authors are making mistakes with their websites, but the hosts provide valuable tips on blogging, domain names, hosting, and connecting with fans. They discuss the importance of engaging readers with updates, utilizing social media, and building a strong online identity. The chapter explores the significance of website design for authors, emphasizing feedback-driven improvements and audience-centric approaches.
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Keep Website Updated Regularly
- Keep your author website updated to maintain reader interest and avoid appearing stale.
- Use blogs, RSS feeds, or progress bars to keep fans engaged between book releases.
Multiple Website Functions
- Author websites serve multiple functions: introduction, bonus content, and event promotion.
- Bonus content helps deepen reader engagement and encourages future book purchases.
Website Outreach Affects Signings
- Brandon Sanderson's outreach via his website drew 30 attendees to signings, while Dave Farland's drew few.
- Good website outreach can boost bookstore support and subsequent events.