103: Lead Your Content w/ Your 3 Core Competencies

Your proposal sucks. And by the way, your content is not nearly specific enough.

 

And if you’re going to sell to entrepreneurs, you need to throw B2B out the window and embrace B2E.

 

In this episode, I interview Maggie Patterson, Owner & Editorial Director at Scoop Studios, about why she embraces specificity as a lead gen approach.

 

What we talked about:

 

- Be specific about your 3-5 core competencies (& get your clients to do the same)

 

- How B2E is different than B2B

 

- What it means to take ownership of the result

 

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.