Between Now and Success David Canter on Building a Marketing Machine
May 26, 2015
45:45
If you want to accelerate your growth rate and create a consistent stream of new clients, you have to move beyond referral marketing and become a marketing machine. David Canter, EVP, Practice Management and Consulting at Fidelity leads an ace team that has been consulting with RIAs and researching how they can elevate their performance for years.
In today's podcast, David and I discuss what the RIA Marketing Leaders are doing to grow their business 40% faster than non-marketing leaders. You'll learn...
- The percentage of revenue the Marketing Leaders invest in marketing and business development.
- The 6 key disciplines Marketing Leaders devote the most resources to.
- How to leverage the "Rule of 15" to double your business.
- Why your "About Us" page should be more like an "About You" page.
- How to generate more referrals by being a "giver," not just a "taker."
- The importance of using events to get your message out.