In this episode, Gert Mellak, the founder and CEO of SEOLeverage.com, discusses how to create content that outperforms AI-generated content in terms of SEO.

Leveraging his background in technological development and marketing, he stresses the importance of being consistent and compelling through storytelling and testimonials as these elements are difficult for AI to replicate convincingly.

He also predicts that the issues with AI, such as inaccuracies and invented facts, will be resolved within the next year, making it even more important for businesses to create value-based, human-centered content. Finally, he emphasizes the element of reputation in the face of AI capabilities, highlighting the importance of maintaining relationships and staying in touch with previous clients.

Gert gives listeners actionable tips on:

0:00 Intro
8:34 Do outdated articles cause websites to be devalued
12:38 Weakness in AI generated content
16:18 Where can you use your own writing and content to outperform Ai
21:25 How can we do better and SEO implications
24:08 Is there a way to protect your story
26:24 What do you see happening in the next year with AI and long term
31:54 What do you see for the verification of identify
36:58 Book Review
40:07 Karin's example of utilizing SEO and not
44:38 One big takeaway

Resources mentioned in this episode:

Spin Selling by Neil Rackham

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How Can Your Law Firm's Content Beat AI? with Gert Mellak