Tech Disruptors How Intuit Uses AI, Human Experts for Workflows
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Jan 19, 2026 Alex Balazs, CTO of Intuit, shares insights on the company's incredible shift from desktop software to AI-driven services, impacting over 100 million users. He explains how Intuit leverages vast data to personalize workflows and enhance efficiency. Balazs elaborates on embedding AI with human expertise to ensure accuracy, while addressing challenges like latency and governance. He also introduces GenOS, an AI operating layer designed to optimize tasks. Intuit’s vision? To create a proactive, intelligent financial operating system.
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Reinvention Drives Durable Advantage
- Intuit reinvented from desktop to web to SaaS to data and AI, making systemic changes rather than feature tweaks.
- Alex Balazs says systemic platform shifts deliver durable customer trust when handling money, payroll, and taxes.
Data As Strategic AI Infrastructure
- Intuit leverages 100M+ customers' financial data plus context and timing to fuel AI-powered services.
- Balazs frames clean, governed data and domain models as strategic infrastructure, not mere features.
From Bank Connections To Real-Time Predictions
- Alex recounts Intuit's evolution from banking integrations to streaming and lakehouse architectures.
- He highlights the need for real-time predictions so customers receive actionable intelligence in workflows.