I first read the Tipping Point maybe 15 years ago. Malcolm Gladwell was making a name for himself with that book. I’ve read every other book he as written ever since. These include Outliers, What The Dog Saw, David and Goliath, and Blink. There’s a reason why he has sold 23M books. He is an extraordinary writer.

He combines amazing story telling with original research on social science. He illuminates what is not obvious. But once you see it, you can’t un-see it.

His latest book “Revenge of the Tipping Point” is a sequel to his first book “The Tipping Point. Gladwell traces the rise of a new and troubling form of social engineering.

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BOM - "Revenge Of The Tipping Point" by Malcolm Gladwell